Election campaign: Encouraging the Federal Republic’s citizens to vote.
Raising awareness of the right to vote as an instrument for political participation.
Campaign line: ‘You are the the election’ (‘Du bist die Wahl’) –
putting the election in the hands of each citizen.
Celebrity endorsements: TV presenters, singer, boxer, Paralympics
Citizens were asked to add their own videos – with the
aim of setting a Guinness World Record for creating the longest
„election-video in the world“.